Year-end giving can be an important opportunity for local organizations to connect with their international supporters and raise funds for the work they are already doing. But if you have never run an online fundraising campaign before, it can be hard to know where to start.

You may not have a fundraising team, a big email list, a large social media following, or months to prepare. You don’t need all of those things to get started.

This free webinar is designed for local leaders and organizations that want to plan a simple, realistic year-end online fundraising campaign without getting overwhelmed. We’ll walk through the basic steps you need to take, from deciding what you’re asking for to communicating with your supporters and making the most of the time you have.

You will leave with a clearer understanding of what a year-end campaign can look like and practical steps you can take to get yours started.

What you will learn:

• What makes a year-end online fundraising campaign different from everyday fundraising.
• How to set a realistic fundraising goal and decide what you are asking supporters to fund.
• How to identify the people most likely to support your campaign.
• What you need to prepare before you launch, even if you have limited time.
• How to create a simple fundraising message that helps people understand why their support matters.
• Ways to use email and social media to reach your supporters without creating a huge amount of content.
• How to create a simple campaign timeline when you are working with limited time and capacity.
• Common mistakes to avoid when planning your first online fundraiser.
• What to do after your campaign so you can build stronger relationships with your supporters.